Based in London, Daniella has a large amount of experience in 'the entertainment industry' and growing up as a performer meant she was continuously exposed to the 'behind the scenes' aspect of the entertainment world. Daniella specialises in Musical Theatre PR but also looks after performers in other areas of the industry. Daniella has also recently expanded and now works as a freelance Events Specialist offering PR services on the side.
Whilst completing a BA Honours Degree in Musical Theatre and Professional Dance Daniella felt it was important to gain a wider, more diverse range of experience. Working for Red Bull as a Brand Ambassador (Wings girl) on one of the best student programmes in the world she developed an interest in Events, PR and Social Media. Looking after artists and athletes at different events and building a network of contacts across a range of industries. She became team leader in her 3rd year working at every possible event!
Daniella found herself passing up performance opportunities to be involved in events. The Gumball 3000 team acknowledged her experience and recruited her as a member of the Crew for both the 2013 and 2014 Rallies. Bringing her back in 2015 as Entertainment Coordinator, organising all the parties on the Stockholm to Las Vegas rally working with the likes of Afrojack, Martin Garrix and deadmau5. Daniella got to 'see the world,' whist following the rallies through different cities, running the parties and looking after high profile clients.
Within a week of finishing her degree Daniella became 'PR and Events' for Forge, a brand new venue in the City of London. Working with the team to launch the £2 million project, by managing the social media and building clientele, whilst hosting and organising events. The venue received incredible reviews from Vogue, Vanity Fair and The City Magazine. Daniella hosted for clients including Adam Lambert, Little Mix, Tom Daley and Vanessa White. She succeeded in getting the Venue onto BAFTA award winning, reality television programme Made in Chelsea twice in Series 8. During London Fashion Week Daniella organised a LFW event in collaboration with new women's brand Eden Row.
Daniella has been assisting with Toni M from his transition from young magician, to adult magician and recently started working with Lily Frazer, helping to build her profile in London in the lead up to her role in Dreamgirls this winter. Daniella also recently organised the Press Night for new musical 27, which was a tremendous hit.